The 'Where's the beef?' campaign made famous by Clara Peller became a significant advertising success for Wendy's, boosting sales by 31%. The slogan illustrated Wendy's competitive spirit against rivals like McDonald's and Burger King. Initially tested with a male actor, the phrase gained instant popularity when performed by Peller and other senior women in a local commercial. Additionally, the introduction of the Baconator in 2007 marked another turning point for Wendy's, solidifying their presence in the fast food market during a time when bacon was highly popular.
The 'Where's the beef?' slogan, made famous by Clara Peller, dramatically increased Wendy's sales by 31%, catalyzing a trend in fast food advertising.
Bacon kept Wendy's relevant with the launch of the Baconator in 2007, pulling the chain out of a sales slump and capitalizing on bacon's popularity.
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