The article highlights Masienda's role in preserving nearly 60 heirloom corn varieties in Mexico, collaborating with local farmers to share these lesser-known breeds with a broader audience. Founder Jorge Gaviria emphasizes the importance of understanding the unique flavors and stories behind each variety. Farmers like Juan Velasco Meza highlight the sustainable practices and cultural significance of these heirloom corns, which are vital for local diets. Masienda's mission involves extending support to thousands of producers, ultimately preserving corn as a cornerstone of local heritage and cuisine while combating the prevalence of less nutritious hybrid corn varieties.
"Without corn, at least in Oaxaca, life wouldn't be possible," Meza says. This emphasizes the fundamental role of corn in local culture and sustenance.
"How to kind of understand the nuances in between each one and how to share that story with chefs," says Gaviria, showcasing the importance of heritage and flavor.
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