Diaspora Co. sources spices predominantly from South Asia, emphasizing the significant impact of origin on flavor. Spices like turmeric and nutmeg exhibit distinct characteristics based on their geographical cultivation. Founder Sana Javeri Kadri has created a business model that prioritizes agricultural practices that benefit farmers. By accepting fair investments, she ensures quality and sustainability in spice production. This approach contrasts sharply with conventional business models focused on profit maximization, illustrating a more ethical and flavorful avenue for startup funding.
The majority of spices grown around the world are indigenous to South Asia. Seeds can be extracted and transported, but different soil and climate change flavor.
If you want the warm, earthy, slightly bitter taste of turmeric in its original form, you need to get it from India. Nutmeg grown in India is fruity.
Where you grow spices—and the way you grow them—are critical to the flavors that end up in your spice drawer.
Kadri built her business around how much money farmers need to grow things the absolute best way and how much money she accepts from investors.
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