The partnership between Good Food and Finish showcases Finish Ultimate Plus detergent, emphasizing its effectiveness in tackling post-culinary clean-up challenges for home cooks.
The campaign includes behind-the-scenes videos of Finish Ultimate Plus cleaning up dishes like lentil & sweet potato curry and compelling advertorials highlighting the detergent's cleaning capabilities.
Finish gains the right to display the 'As Recommended by Good Food' badge across various platforms, establishing credibility for their product in the culinary space.
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