"Chipotle is betting that bold new flavors can do what burritos and slop bowls alone no longer can: bring customers back. The chain is leaning hard into limited-time proteins, new sauces, and global twists to spice up its slowing business. "Nothing brings new people into Chipotle or reminds existing people to come to Chipotle again, like new items," Chris Brandt, president and chief brand officer at Chipotle, told Business Insider."
"This year, Chipotle has launched two proteins as limited-time offerings: new honey chipotle chicken in March and the return of carne asada in September. As for its limited-time sauces, the fast-casual Mexican grill restaurant debuted adobo ranch in June, followed by a smoky red chimichurri sauce in September. The new menu innovations come as Chipotle has faced two consecutive quarters of declining sales."
Chipotle introduced two limited-time proteins—honey chipotle chicken in March and the return of carne asada in September—and two new sauces, adobo ranch and smoky red chimichurri. The chain is emphasizing limited-time offerings, global twists, and bold flavors to increase traffic amid two consecutive quarters of declining sales. The broader fast-casual sector has seen reduced consumer spending and greater demand for value-driven meal deals. Chipotle positions sauces as a low-risk, affordable way for customers to experiment with new tastes. The company aims to win back cost-conscious diners and court younger consumers who favor international flavors.
Read at Business Insider
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