#global-flavors

#global-flavors

Chipotle is betting that bold new flavors can do what burritos and slop bowls alone no longer can: bring customers back. The chain is leaning hard into limited-time proteins, new sauces, and global twists to spice up its slowing business. "Nothing brings new people into Chipotle or reminds existing people to come to Chipotle again, like new items," Chris Brandt, president and chief brand officer at Chipotle, told Business Insider.

When I'm scouting for Bon Appétit's annual Best New Restaurants list (coming soon!), I set my alarm about two hours earlier than I'd dream of waking up back home in New York. My "official" order of business is typically some buzzed-about dinner spot, but my greatest thrills these past few years have often come before noon. As American breakfast morphs and expands to encompass morning rituals the world over, our first meal of the day has become something we seek out and treat with deserved respect.