"When the DiMattinas first stepped into the former H & E Tool Rental space, the scene was stark-a single lally column rising from a cavernous floor like a lone sentinel. It begged for reinvention, ripe for transformation "Food Boss" style: bold flavors, family warmth, and a dash of DiMattina showmanship. Set to open around Nov. 1 at 6451 Amboy Road in Pleasant Plains, Ariana's Cucina is the latest venture from Frank DiMattina, a self-taught chef and social media star known as the "Food Boss." With more than 3 million Instagram followers and solid TikTok fame, he has built a brand rooted in bold flavors, family values, and viral cooking content."
"The building, which housed H & E Tool Rentals since 1969, now features multiple dining concepts under one roof-a project more than three years in the making. Located across from the new Trader Joe's, Ariana's Cucina will be open daily from 11 a.m. to 11 p.m. in early November. The renovated space blends modern and traditional elements, with exposed rafters, brick walls, and antique fixtures that create a "farmhouse feel" reminiscent of East End Long Island eateries."
"With more than 3 million Instagram followers and solid TikTok fame, he has built a brand rooted in bold flavors, family values, and viral cooking content. "We started on TikTok and went viral right away-almost half a billion views so far," DiMattina said. "It's been amazing. We've cooked for celebrities like the Yankees and Jelly Roll, and met so many incredible people. We just want folks to taste our food.""
Ariana's Cucina will open around Nov. 1 at 6451 Amboy Road in Pleasant Plains, Staten Island, occupying a renovated former tool rental building. Frank DiMattina, a self-taught chef with major social media reach, leads the project alongside family members. The multi-concept space underwent a more than three-year transformation and will operate daily from 11 a.m. to 11 p.m. Design blends modern and traditional elements—exposed rafters, brick walls, and antique fixtures—to evoke a farmhouse, Main Street vibe influenced by travel. The restaurant emphasizes bold flavors, family hospitality, and approachable food that aims to make guests feel like family.
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