Fly by Jing has introduced a new Chili Crisp Ketchup, blending their Original Sichuan Chili Crisp with a ketchup base, available online for $15. This innovative product aims to encourage Western consumers to experiment with Chinese flavors while simultaneously diversifying the brand's supply chain in response to tariffs on Chinese imports. Founded by Jing Gao, Fly by Jing began its journey in 2018, focusing on high-quality ingredients for chili crisp. Since its market debut in 2019, the brand has expanded significantly, now featuring in major retailers across the United States.
The new product, called Chili Crisp Ketchup, launches today in a limited run online, retailing for $15 a bottle.
Chili Crisp Ketchup combines Fly by Jing's bestselling Original Sichuan Chili Crisp with a ketchup base to create a spicy, savory, and smooth blend.
For Fly by Jing, fusing its core product with a classically American condiment helps diversify its supply chain amidst rising tariffs on Chinese imports.
Since its launch in 2019, Fly by Jing has transformed from a crowd-funded direct-to-consumer project to a staple on grocery store shelves.
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