"We are not leading in any area. We will change that,"
"I don't like the changes. I mean it's always been Cracker Barrel like it is, so I'd like for it to stay like it is,"
"Old Country Store"
Cracker Barrel faced a 16% decline in customer traffic compared with 2019 and research indicated customers viewed the brand as lagging on food quality, value, and convenience. CEO Julie Felss Masino, hired in July 2023 from Taco Bell and Starbucks to drive innovation, updated menus and began remodeling restaurants to attract new diners. A proposed simplified logo sparked severe public backlash, including criticism from President Donald Trump, prompting the company to restore the traditional logo featuring an overall-clad man leaning on a barrel. The stock rose 8% after the reversal. The company operates 660 restaurants in 43 states.
Read at Fortune
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