Mr Price, a popular Irish discount store chain, has declared a humorous 'price war' against the Kinahan Cartel by promoting their cola as 'the cheapest coke in Ireland.' In a tongue-in-cheek advertisement shared on social media, they refer to notorious figure Christy Kinahan while humorously featuring Santa on their product. This clever marketing tactic not only draws attention to their pricing strategy but also connects with customers through a contemporary and relatable context, significantly enhancing brand visibility and consumer engagement.
In a bold marketing move, Mr Price uses humor to confront the Kinahan Cartel by promoting 'the cheapest coke in Ireland.' Their playful ad drew attention to the brand and its pricing strategy.
The company’s tongue-in-cheek Facebook post cleverly features an image of Santa on each can, highlighting their competitive pricing while simultaneously poking fun at criminal figure Christy Kinahan.
Mr Price's advertisement not only declares a 'price war' against a notorious figure but also showcases their unique branding approach to attract customers through witty and engaging content.
By addressing the notorious Kinahan Cartel in their advertising, Mr Price capitalizes on current events to create a memorable marketing message that resonates with Irish consumers.
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