Brewbound Podcast: How Hard Slushies Became 10% of Red Bus Brewing's Summer Beverage Sales

Erik Schmid, owner of Red Bus Brewing, decided to include hard slushies in the summer menu primarily due to their financial impact. Since acquiring a slushie machine, these drinks have generated 10% of beverage sales and 5% of overall business. The slushies have attracted new customers unfamiliar with the brewery, providing a different option than beer from May to September. Schmid discusses essential factors like pricing, margin, profitability, production, flavor preferences, and the return on investment of the slushie machine.

Since introducing hard slushies, they have made up 10% of Red Bus' beverage sales and 5% of overall business, surprising Schmid with their popularity.

Schmid highlights that slushies attract customers who normally wouldn't visit the brewery and provide an alternative to traditional beer during the summer months.

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