'As soon as I put up a fakeaway, it goes viral' - Lili Forberg on going from celebrity photographer to cookbook author
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'As soon as I put up a fakeaway, it goes viral' - Lili Forberg on going from celebrity photographer to cookbook author
"Her second book, Lili's Family Fakeaways, is due to published later this month I am!" insists Lili Forberg. "I'm so shy. Honestly, I'm the least confident person! It's a startling revelation from someone who seems so effortless on camera, regularly posting food content to more than half a million of her followers on Instagram and another couple of hundred thousand across TikTok and Facebook."
"It's a startling revelation from someone who seems so effortless on camera, regularly posting food content to more than half a million of her followers on Instagram and another couple of hundred thousand across TikTok and Facebook. How on earth does someone shy end up dealing with millions of eyes watching her cook? "The numbers are insane, I just can't think about it," laughs Forberg (46). "I forget that people actually watch me."
Lili Forberg is a photographer whose social media recipe posts saw views explode during the pandemic, creating a new career strand. She posts food content to more than half a million Instagram followers and several hundred thousand across TikTok and Facebook. She describes herself as shy and the least confident person, yet regularly appears on camera. Her second book, Lili's Family Fakeaways, is due to be published later this month. She finds the scale of attention surprising and sometimes forgets people watch her, and people often approach her in public saying they follow her on Instagram.
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