Cottage cheese is experiencing significant sales growth attributed to creative recipes showcased on TikTok. The grocery chain Albertsons reports strong sales, with its CEO noting that cottage cheese has become a notable growth category. The rise is linked not only to diet drugs promoting high-protein foods but also to innovative uses of cottage cheese in recipes like pancakes, bagels, and even ice cream. Industry data reflects a $1.75 billion cottage cheese market with an 18% increase in sales over the recent year, fueled partly by influencer marketing on social media platforms.
Morris noted that cottage cheese is actually a strong growth category as the grocery chain experiences significant sales boosts, particularly driven by TikTok trends.
TikTok creators have utilized cottage cheese in innovative recipes, resulting in a notable rise in demand and sales for products like Good Culture cottage cheese.
Cottage cheese sales have surged, with industry data showing a $1.75 billion market and an 18% growth over the past year.
The rise in cottage cheese consumption is attributed not only to diet drugs promoting protein intake but also to creative uses showcased by TikTok influencers.
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