
"Sourdough bread is one of the oldest types of bread in existence that was consumed in ancient Egypt and Greece. It stuck around for centuries in Europe, and after French immigrants brought it to the city, it was a popular choice during the Gold Rush in San Francisco. From there it spread to Alaska and Canada. To cut a long story short, by the mid-20th century, mass-produced bread was taking off, leaving little room for sourdough. But now it's back."
"In 2020, when much of the world was locked down due to COVID-19, lots of people found themselves with a lot of free time on their hands. Some turned to banana bread, others obsessed over the Netflix hit "Tiger King," and plenty turned to sourdough. It made sense: This particular type of bread can be pretty hands on. It requires a starter made of flour and water that needs regular feeding and nurturing."
Most things in life are cyclical, and food trends often return to earlier favorites. Early 2000s fashion and old-school bakery items have come back into favor. Many people are baking bread using traditional sourdough methods that date back to ancient Egypt and Greece. Sourdough spread through Europe and the United States via French immigrants and the Gold Rush, then declined with mass-produced mid-20th-century bread. In 2020 lockdowns, home bakers revived interest in sourdough, drawn by its hands-on starter process requiring regular feeding. The global sourdough market remains growing per Grand View Research. Other retro desserts are also resurging.
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