"Successful restaurant chains don't just suddenly appear overnight. They start with one location on a city's outskirts, then move to the inner city, and eventually open in a strip mall space that was once a hair salon - and before you know it, they're everywhere."
"Sweetgreen is one of those fast-casual chains that you want when your body is craving healthy foods and, to be more specific, greens. If you want a kale salad made to order with a memorable dressing, piled high with a ton of veggies and some roasted tofu, you can get one remarkably fast at Sweetgreen. The chain has signature bowls and salads, but the option to customize your order is what draws many in."
Restaurant chains typically expand gradually from a single location on a city's outskirts to inner-city sites and then to strip-mall spaces, with even a few same-name locations qualifying as a chain. Many large chains began humbly and retain original locations that patrons can visit. Chains can remain regional successes or become multinational brands, with examples like In-N-Out Burger cited as a U.S.-only regional gem. Chains often succeed because they combine high-quality food with accessibility. Sweetgreen exemplifies fast-casual growth with customizable, ingredient-forward salads and higher-quality proteins and vegan options.
Read at Chowhound
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