This summer's Deadpool & Wolverine dominated the box office, grossing over a billion dollars globally, becoming the highest-grossing R-rated movie, until Justin Baldoni's It Ends With Us overtook its No. 1 spot.
Despite being an adaptation of a popular novel, It Ends With Us has captivated audiences and critics alike, boasting impressive ticket sales while tackling the sensitive subject of domestic violence.
Colleen Hoover's fans, known as CoHorts, drive the film's popularity, showcasing a dedicated audience that, while smaller than superhero franchises, is incredibly passionate and influential.
Blake Lively's involvement in the marketing of It Ends With Us played a crucial role, proving that even lesser-known films can find success against blockbuster titles when supported by a strong narrative and fanbase.
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