""You spend most of your money on that one in the third act. That's your finale. And now they're like, 'Can we get a big one in the first five minutes? We want people to stay. And it wouldn't be terrible if you reiterated the plot three or four times in the dialogue because people are on their phones while they're watching.'""
""If you're reading this while watching a movie, you're doing exactly what Netflix predicted. Oops. star Matt Damon told Joe Rogan that Netflix anticipates its audience will be distracted while watching movies, so it asked filmmakers to make changes to keep their attention or to remind them what the movie is about.""
""Ben Affleck (they're always together, don'tcha know) added that Adolescence didn't use any of Netflix's tricks to keep its audience's attention and it was "one of the best things Netflix has ever done." "My feeling is just that it demonstrates that you don't need to do any of that shit to get people," he said.""
Netflix anticipates many viewers will be distracted by phones while watching and asks filmmakers to alter film structure to retain attention. The traditional three-set-piece action model shifts toward placing a major set piece within the first five minutes and reiterating plot details in dialogue so distracted viewers remember key story elements. Production budgeting emphasis moves earlier rather than reserved for a third-act finale. The viewing dynamic recognizes that audiences face a lower barrier to switching away at home than walking out of a theater. One film avoided these tactics and still achieved strong reception, suggesting the techniques are not always necessary.
Read at Vulture
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