As cinema attendance slowly rebounds post-COVID, the film industry faces pressure from inflation, streaming competition, and changing viewer preferences. The publication of a 2020 study by British data scientist Ganna Pogrebna analyzed over 6,000 films to determine how specific narrative arcs correlate with audience approval and financial success. This research reflects a historical inquiry into storytelling, echoing Aristotle's theories from two millennia ago and Kurt Vonnegut's modern interpretations, underscoring how effective storytelling remains crucial for cinematic success in an evolving entertainment landscape.
To combat declining attendance and adapt to shifting viewing habits, the film industry is under pressure to innovate and attract audiences back to theaters.
The analysis of films by data scientists shows that mapping storylines to audience preferences can enhance revenue and popularity—redefining modern narrative structures.
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