There is an increasing trend in film marketing where behind-the-scenes footage is manipulated or omitted to maintain the illusion of authenticity and entice audiences to buy tickets.
Movie marketing often exaggerates a film's quality or scare factor, as seen in the case of Longlegs, which was sold as a chilling serial killer thriller but was more akin to a cult classic.
Critics' praises highlighted in marketing materials are strategically chosen by studios and may not always reflect the true essence of the film, urging caution in taking them seriously.
Filmmaker Edgar Wright's approach of avoiding trailers before watching a film reflects a conscious effort to prevent preconceived notions from influencing the viewing experience.
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