"The video features Williams getting hot and sweaty during a workout on a treadmill, and doing squats with Peloton instructor Tunde Oyeneyin, with David Bowie's song 'Fame' as the soundtrack."
"Fans of Williams loved it, but some thought it could be improved with a new soundtrack, suggesting Bonnie Tyler's 'Holding Out For A Hero.'"
"The TikTok edit of the ad using 'Holding Out For A Hero' prompted over 200k upticks, showcasing the strong fan engagement."
"Another video spliced together Hudson's Peloton advert and Connor Storrie's viral video dancing to Madonna's 'Like A Prayer,' indicating fans' desire for more content."
Peloton launched a new campaign featuring Hudson Williams, which quickly gained popularity online. The ad showcases Williams working out with instructor Tunde Oyeneyin, set to David Bowie's 'Fame.' Fans expressed enthusiasm but also suggested improvements, including a new soundtrack. One popular suggestion was Bonnie Tyler's 'Holding Out For A Hero,' which led to a viral TikTok edit. The ad's reception highlights the strong fan engagement and desire for more content featuring Williams and his collaborations.
Read at Queerty
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