"Mickey Mouse, welcome to the AI era. Fans will soon be able to create short-form generative AI videos featuring more than 200 Disney, Marvel, Pixar, and Star Wars characters thanks to a three-year agreement that The Walt Disney Co. inked Thursday with OpenAI. In addition to a $1 billion equity investment in the tech company, Disney will become the first major content licensing partner on OpenAI's Sora app."
"The new collaboration offers an opportunity for Disney to "extend the reach of our storytelling" through AI, Bob Iger, Disney's CEO, said in a statement. "Bringing together Disney's iconic stories and characters with OpenAI's groundbreaking technology puts imagination and creativity directly into the hands of Disney fans in ways we've never seen before, giving them richer and more personal ways to connect with the Disney characters and stories they love.""
"As for what Disney gets out of this deal, the media giant said it will become a "major customer" of OpenAI and receive warrants to purchase additional equity. Disney employees will also have access to ChatGPT and use OpenAI's tools to build new products and experiences. The move by Disney is interesting on two fronts: The company is famously and aggressively protective of its characters, while it has had other recent clashes over AI."
Disney and OpenAI entered a three-year agreement that will let fans create short-form generative AI videos using more than 200 Disney, Marvel, Pixar, and Star Wars characters. Disney made a $1 billion equity investment in OpenAI and will be the first major content licensing partner on OpenAI's Sora app. Disney will become a major customer of OpenAI, receive warrants for additional equity, and provide employees access to ChatGPT and OpenAI tools to build new products. The partnership follows recent legal clashes over AI and signals a strategic move to expand franchise use in AI-driven creativity.
Read at Fast Company
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