The genre's business fundamentals, such as low production costs, loyal fanbase, and immersive experiences, create an economic moat making horror films consistently profitable even during industry upheavals.
While some recent horror films like 'Night Swim' and 'Imaginary' turned profits, they lacked the massive success seen in previous hits. Projects like 'Abigail' with strong potential failed at the box office.
Despite some setbacks, horror adjacent-films from festivals like 'I Saw the TV Glow' and 'The Substance' have garnered attention. Anticipated sequels like 'MaXXXine' and 'Smile 2' are awaited in the coming months.
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