Emily Oberg, founder of Sporty & Rich, shares her fashion journey on The Who What Wear Podcast, detailing how her early experiences shaped her career. Oberg moved from Calgary to Vancouver at 18 to pursue fashion, working in various roles at Complex and Kith before deciding to create her own brand. Her new venture, Sensual Sport, expands into sexual wellness, reflecting her evolution in the industry and desire to create her own path rather than build someone else’s dreams. Oberg talks about her roots in streetwear and the early days of social media.
"When I was 18, I left Calgary and moved to Vancouver. I did about a year of a fashion program-it was very general-but it covered a little bit of buying, fashion history, and merchandising-basically every part of the fashion world, but in a very introductory way."
"They were both great experiences, but at the end of the day, I realized I was building someone else's dream. Now, she's branching out into a new category with her sexual wellness brand, Sensual Sport."
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