The Autumn/Winter 2025 fashion season highlighted changing brand strategies, emphasizing nostalgic ambassadors and the rising influence of K-pop and Southeast Asian celebrities. This shift aligns with shifting audience behaviors, where a noticeable dip in earned media value was noted—down 9% from the Spring/Summer season—but still increased significantly compared to previous seasons. Other factors contributing to reduced engagement included event clashes with major cultural milestones, leading to diminished A-list attendance and further impacting the overall reach and influence of this season's fashion weeks.
The Autumn/Winter 2025 season marked a significant shift in brand strategies, focusing on nostalgic ambassadors and rising star power from Southeast Asia and K-pop.
Emerging regional celebrity influence reshaped engagement metrics, revealing audience fatigue and diminishing EMV across major fashion weeks, particularly during the Autumn/Winter season.
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