Fast fashion has surged in popularity, appealing to consumers with its trendy yet affordable clothing options. Despite the awareness of unsustainable practices associated with low-cost garments, many still purchase them, often influenced by social media. Recent research suggests that those who buy fast fashion are viewed as having lower self-control compared to others. This perception arises from the disposable nature of fast fashion items, leading to a focus on short-term trends rather than enduring value, ultimately affecting societal views on character and morality.
Fast fashion offers consumers the allure of trendy clothing at low prices, yet purchases indicate a perceived lack of self-control, as reflected in various studies.
The fast fashion phenomenon drives consumers to prioritize immediate style gratification, often showing a short-term focus that may affect their long-term clothing choices.
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