Leonie, a 27-year-old fashion design student, enjoys hunting for second-hand clothing online, which she describes as a 'digital treasure hunt.' This trend is gaining traction, particularly among Generation Z, who increasingly embrace vintage and second-hand items as a means of expressing individuality and sustainability. The shift in terms from 'second-hand' to 'pre-loved' or 'vintage' signifies the growing acceptance and popularity of such items. Experts note that vintage shopping is tied to self-perception, exemplified by influencers promoting unique, sustainable fashion options.
"It's like a digital treasure hunt," says Leonie, describing her approach. It's important to enter the right keywords and in different languages. That's when she's most likely to come across an unusual find."
"Buying vintage is incredibly closely linked to self-perception," says fashion journalist Valentina Herbort. She emphasizes that the vintage trend reflects Gen Z's desire for uniqueness and identity in their fashion choices.
Collection
[
|
...
]