Louis Vuitton has formalized a decade-long partnership with Formula 1, becoming the title sponsor of the 2025 Australian Grand Prix and integrating deeper into the race series. This collaboration builds on LVMH's previous engagement and intends to showcase the common values of excellence and innovation shared by both entities. The partnership aims to celebrate human stories of triumph, enhancing the connection between high fashion and motorsport while introducing iconic Trophy Trunks at key events, signifying victory across major sports competitions.
"Through a parallel quest for innovation, both Louis Vuitton and Formula 1 constantly push the limits of their universes, and their common values will be showcased as a combined ambition to support triumphant human stories."
"The Louis Vuitton victory Trophy Trunk ... stands as the ultimate symbol of triumph across some of the world's preeminent sports competitions such as FIFA World Cup, the Ballon d'Or, the Olympic and Paralympic Games Paris 2024, and the America's Cup."
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