In H1 2025, luxury brands face challenges from legislative changes affecting digital engagement, such as TikTok's status and Meta's policy adjustments. Despite a turbulent landscape, Dior regained its lead in digital performance, outperforming Louis Vuitton. The article emphasizes the need for brands to strike a balance in their online content strategies. Playful and engaging digital content can be vital for maintaining consumer interest and brand visibility during these uncertain times, highlighting the robustness of digital metrics as a gauge for success in the luxury sector.
Dior takes back the top spot in digital after briefly being surpassed by Louis Vuitton in the H2 2024 edition.
Playful online content can offer a lifeline for brands if the balance is right.
2025 is shaping up to be a tumultuous year for the digital landscape, primarily driven by legislative and political changes in the US.
Meta removed fact-checking across Facebook and Instagram...widening the scope for anti-diversity rhetoric.
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