The hot dog trend has evolved from a simple food choice to a significant cultural symbol, particularly among Gen Z. Retailers and designers are embracing this whimsical trend, offering a variety of hot dog-themed clothing and accessories. Trend forecasters suggest this reflects a playful spending mentality, where nostalgia plays a key role. During the pandemic, grocery store hot dog sales surged, leading to a broader acceptance of hot dogs as not just food but as fashion statements. As a result, trendy items like hot dog earrings and apparel have gained popularity.
The aesthetic of the 'cool girl' is not caring... Everyone wants to have fun with their fashion, and so maybe that's slapping a hot dog on your bag.
Hot dog sales at grocery stores surged during the pandemic... Now, it's not just about eating hot dogs - it's about wearing them.
Trend forecasters told BI that hot dogs symbolize Gen Z's nostalgic and playful spending habits.
Fancy options began appearing on menus in major cities, from $19 wagyu hot dogs in San Francisco to $39 caviar-topped franks in Manhattan.
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