"The aesthetic of the 'cool girl' is not caring... Everyone wants to have fun with their fashion, and so maybe that's slapping a hot dog on your bag."
"Hot dog sales at grocery stores surged during the pandemic... Now, it's not just about eating hot dogs - it's about wearing them."
"Trend forecasters told BI that hot dogs symbolize Gen Z's nostalgic and playful spending habits."
"Fancy options began appearing on menus in major cities, from $19 wagyu hot dogs in San Francisco to $39 caviar-topped franks in Manhattan."
The hot dog trend has evolved from a simple food choice to a significant cultural symbol, particularly among Gen Z. Retailers and designers are embracing this whimsical trend, offering a variety of hot dog-themed clothing and accessories. Trend forecasters suggest this reflects a playful spending mentality, where nostalgia plays a key role. During the pandemic, grocery store hot dog sales surged, leading to a broader acceptance of hot dogs as not just food but as fashion statements. As a result, trendy items like hot dog earrings and apparel have gained popularity.
Read at Business Insider
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