Sydney Sweeney's recent American Eagle campaign faced backlash for perceived alt-right implications, prompting rival brands to respond with inclusive campaigns. Old Navy showcased a wholesome denim ad focusing on all families and diverse models. Abercrombie emphasized confidence through well-fitting jeans across diverse body types. Ralph Lauren's nostalgic campaign celebrated community and cultural heritage, contrasting sharply with American Eagle's perceived sleaziness. These responses illustrate how negative criticism can catalyze positive and creative movements in the fashion industry.
Old Navy released a subtle yet wholesome denim campaign with a strong focus on inclusivity, featuring smiling families and diverse models with a focus on fits for "all".
Abercrombie released a campaign where models of all races and body types discuss the importance of a well-fitting pair of jeans, emphasizing confidence, rather than physical appearance.
Ralph Lauren's campaign captures a patriotic air devoid of American Eagle's all-American sleaze, celebrating heritage and culture with luxurious old-money aesthetics.
These ingenious clapbacks at American Eagle's tactless ad are a prime example of how negative contention can spark a movement of creative positivity.
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