The Anatomy of a Seasonal Holiday Fragrance: How We're Lured by Scents of Dessert and Nostalgia
Briefly

"Not only is there the visual inspiration in creating a scent, but also varying notes meld together to form an evocative memory, tapping into the emotions of consumers."
"Bath & Body Works has made seasonal fragrances a beloved tradition, forging emotional connections through scents that transport customers back to cherished memories and times."
Read at WhoWhatWear
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