Fashion magazines are experiencing a resurgence driven by nostalgia among Gen Z, challenging the digital age's dominance over print media. The relaunch of i-D magazine, acquired by entrepreneur Karlie Kloss after Vice's bankruptcy, marks a pivotal moment. Increasing interest in independent publications is apparent, as exemplified by a boost in Grazia's circulation and exhibitions celebrating past influential magazines, indicating a yearning for tangible and collectible media among young readers. This fascination with print suggests a potential cultural shift back to traditional formats amidst declining mass-market magazine sales.
Young people are really interested in print. They use the internet but print is where the excitement lies. They want something that is tangible and collectible.
Kloss described i-D as an extraordinary piece of fashion history, explaining that she bought it as she didn't want it to die.
While mass market magazines are suffering, luxury and indie titles are flourishing.
In its opening month, the National Portrait Gallery's exhibition dedicated to the Face magazine received more than 28,000 visitors, 14% of whom were aged under 25.
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