Stella McCartney announced a campaign to end bird cruelty in fashion, highlighting that 1.5 billion birds are killed annually for feathers, urging industry awareness.
Stella McCartney pointed out the disconnect in consumers' perception: "When you see a pretty feather trim, or a puffer jacket with a down filling, I don't think you necessarily register that a bird has been killed."
McCartney emphasized the importance of bringing attention to bird deaths in the fashion industry, stating, "People don't really like cows, for some reason, so it's different when you talk about leather. But birds are beautiful..."
Victoria's Secret's decision to use only faux feathers in its upcoming show symbolizes a significant shift in the industry, as Stella McCartney celebrates ethical changes in fashion.
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