As Coachella approaches, Pinterest reports a significant increase in searches, particularly among Gen Z users, indicating their strong interest in festival trends. This year, Pinterest is collaborating with Coachella to create a digital hub showcasing top trends and inspirational content related to the event. A notable trend highlighted is 'Freestyle Fits', which draws inspiration from Y2K streetwear, reflecting the nostalgic influence on current fashion choices for festival-goers this season.
Searches for Coachella start spiking at the beginning of the year on Pinterest and nearly half of those searches are driven by Gen Z.
Pinterest is partnering with Coachella once again this year, in order to highlight the top festival trends and a digital hub for inspirational content.
The first key trend note is what Pinterest's calling 'Freestyle Fits', which is a throwback to Y2k streetwear.
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