Fashion designer Foday Dumbuya highlights the transformative power of design in addressing social issues, sustainability, and quality of life. During the upcoming World Design Congress in the UK, Dumbuya and fellow ambassadors will discuss crucial topics, including the urgent theme 'Design for Planet'. This shift reflects a broader understanding of design that prioritizes environmental responsibility, inclusion, and collaborative innovation. The ambassadors have curated a list of pioneering designers who challenge existing notions by innovating material use and production methods, ultimately redefining the relationship between design and society.
"The idea of good design has shifted from a focus on functionality and aesthetics to encompass experience, sustainability, and inclusivity, prioritizing environmental responsibility..."
"Dumbuya, cofounder of the menswear label Labrum, is one of five world-class creatives acting as ambassadors for British design at this biannual international event."
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