Dupes, short for duplicates, have gained popularity, particularly among younger consumers who display them proudly on social media. Companies like Ugg's parent and Lululemon have faced a surge in lawsuits against retailers over knock-off products. The legality of these dupes depends on the original companies' rights and the perceived differences by consumers. Legal discussions surrounding the term 'dupe' have emerged, indicating a shift in how brands approach trademark infringement cases.
"A lot of the consumers that we're seeing on social media, on TikTok, are so proudly displaying the dupes that they found, kind of as a badge of honour. That stigma really isn't there anymore."
"The term 'dupe' itself has been appearing more in legal filings... including in Lululemon's against Costco."
"Intellectual property experts say it really depends on the rights a company has over a product, and whether customers can tell the difference between the original and its copycat."
"[Brands] are kind of building a case around the idea of [a] dupe, saying that copies of their products shouldn't be allowed to exist."
Collection
[
|
...
]