"The KFC Wardrobe takes that parallel seriously and makes it completely, earnestly literal. Customers could bring their own clothing to the flagship store and receive a unique treatment that mimics the texture of fried chicken breading."
"The promotion ran for just three days, from March 27 to 29, which makes 'limited edition' feel like an understatement. It kicked off during Design Week at BAFU, one of São Paulo's most prominent creative hubs."
"KFC has been leaning into fashion for a while now, and with increasing conviction. KFC Australia dropped a streetwear collection during Australia's Fashion Week, showcasing the brand's innovative approach."
KFC Brazil launched the KFC Wardrobe, allowing customers to customize their clothing with a fabric texture resembling fried chicken coating. Customers purchased a medium bucket of chicken, brought their clothing to a flagship store, and received items back with the unique treatment. The promotion ran for three days during Design Week at BAFU in São Paulo. This initiative reflects KFC's ongoing engagement with fashion, showcasing the brand's creativity and connection to original, textured designs.
Read at Yanko Design - Modern Industrial Design News
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