Jeni Britton, founder of Jeni's Splendid Ice Creams, has made an impressive career transition into health and sustainability with her new venture, Floura. After building her ice cream brand into a $125 million business over two decades, she faced a personal breaking point in 2019 that prompted her to reassess her priorities. Discovering the benefits of fiber for her health inspired her to create Floura, which turns fruit by-products into fiber-rich bars. Launched in January 2025, Floura represents her commitment to combining flavor with sustainability, continuing her innovative legacy in the food industry.
"Jeni Britton's journey from founding Jeni's Splendid Ice Creams to launching Floura showcases her incredible creativity and dedication to health and sustainability in food."
"Her dedication transformed Jeni’s from a passion project into a cultural phenomenon, but personal challenges led her to pivot back to health and wellness with Floura."
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