Following Donatella Versace's announcement of her departure, Kering has appointed Demna Gvasalia as the new creative director for Gucci. He will transition from Balenciaga, a brand where he substantially contributed to its success since 2015. Kering’s executives emphasized Gvasalia's capability to combine a brand's historical legacy with contemporary designs, intending to reinvigorate Gucci's position in the fashion industry. His tenure at Balenciaga will conclude with a collection in July 2025, with expectations for Gucci to harness his creative innovativeness for future collections.
Just hours after Donatella Versace announced her departure from the brand her brother, Gianni, founded and she led for nearly 30 years, another Italian house shared its own piece of breaking news.
Demna's contribution to the industry, to Balenciaga, and to the Group's success has been tremendous. His creative power is exactly what Gucci needs.
Gucci is looking for a balance between old and new to propel the brand forward and increase sales going into the second half of the decade.
[Demna's] ability to honor the iconic legacy of a brand while embracing a modern sensibility is extraordinary.
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