Amelie Rule, a 21-year-old autistic entrepreneur, launched Cyber Cherry Clothes to provide neurodivergent individuals with clothing that meets their sensory needs. After struggling with fast fashion's discomfort and the sensory overload of traditional stores, she created an online business focused on modifying pre-loved items to ensure they are accessible and comfortable. With her company generating significant revenue, Amelie prioritizes creating a safe environment that celebrates differences among customers. She offers personalized modifications and engages with customers through live streams to address their unique clothing requirements.
Amelie Rule, the 21-year-old entrepreneur from Hillingdon, created Cyber Cherry Clothes to help neurodivergent individuals find clothing that accommodates their sensory sensitivities, offering a unique shopping experience.
She launched her business after experiencing the overwhelming nature of traditional shopping, declaring, 'There's so much noise, bright lights and too many options—it's a lot to process.'
With her company generating between £3,000 and £10,000 a month, Ms Rule emphasizes the importance of creating a safe space, stating, 'It's more important that the business celebrates difference.'
By modifying clothes to suit individual sensory needs, such as replacing metal buttons with wooden ones for a customer with a phobia of metal, Amelie shows her commitment to inclusivity.
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