Hailey Bieber's Instagram post featuring fresh produce has ignited discussions about food as a status symbol. An influencer predicted that by 2025, groceries would represent wealth due to rising food prices. TikTok accounts highlight this trend, showing how fresh food has been a part of fashion for decades. Alongside past revivals of food trends, today's fixation on using vegetables as a fashion statement indicates a dark commentary on societal values, suggesting a costly view of food in contemporary culture.
According to Andrea Hernández, author of the food and beverage trends newsletter Snaxshot, "It's not new so much as it's now getting more attention because of 'conspiracy'-style TikTok videos."
One X user wrote of Bieber's post, "That one influencer that predicted fresh food would become part of fashion in 2025, because groceries are too expensive, & it's a status symbol to waste fresh produce ate so bad."
Food industry experts may have sniffed this out years ago, but now, flexing with vegetables is primed to go fully mainstream-and the reality of the phenomenon is pretty depressing.
Groceries as a fashion statement can be traced all the way back to the 1930s...the trend has seen several revivals over the years, including the bacon craze of the 2010s."
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