Gwen Whiting, co-founder of The Laundress, launched The Fill, a private cleaning club for sustainable cleaning solutions, after her former brand faced a product recall in 2022. Initially thinking her career in laundry was over, Whiting's desire to assist her loyal customers drove her resurrection back into the industry. Over 17 years, she built The Laundress into a recognized brand before its acquisition by Unilever. Though faced with legal constraints during the company's recall, Whiting remained resolute in her commitment to quality and sustainability in cleaning.
Gwen Whiting transitioned from co-founding The Laundress to establishing The Fill, a private cleaning club, driven by her passion for sustainable cleaning solutions.
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