Galia Lahav, a luxury bridal brand, hosted over 80 fashion creators at its flagship store in Mayfair, London, to promote a new collection. The event featured fittings, film captures, and immersive experiences, reflecting the brand's strategy that combines experiential retail with digital content. Head designer Sharon Sever emphasized the shift towards an emotionally driven bridal experience. Galia Lahav's approach has led to a significant increase in bridal inquiries from social media, showcasing the brand's successful creator engagement over the past three years.
The bridal experience today is about emotion, not just fabric. Brides don't come to us just for a dress, they come to be seen, to be celebrated, to be part of something.
Over 70% of bridal inquiries now originate from social platforms, a number that has doubled since 2021.
These events began in New York in 2022 and have since evolved into high-touch activations that merge experiential retail, editorial content and social momentum.
Galia Lahav has spent the past three years developing a content creator strategy that's become central to both brand identity and business growth.
Collection
[
|
...
]