GU, the sister brand of UNIQLO, has launched a new brand called UG in collaboration with Jun Takahashi from UNDERCOVER. This new line goes beyond previous collaborations, involving Takahashi in all production stages. UG's collection showcases a blend of UNDERCOVER's avant-garde style with GU's versatility and affordability. The thematic concept of 'SILENT/NOISE' drives the design process, incorporating experimental shapes, layering, and unique textures. Set to debut in Spring/Summer 2025, UG aims to engage wearers in new ways, emphasizing both art and function in fashion.
GU's new brand UG, born from a collaboration with UNDERCOVER's Jun Takahashi, combines trendy fashion with avant-garde elements while ensuring quality and affordability.
The creative vision behind UG is centered around the theme 'SILENT/NOISE', which explores contrasts in fashion, focusing on layering, texture, and adaptability.
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