"Originally launched to U.S. consumers back in 2023, Google's evolving virtual try-on process uses AI to show how chosen items look on different body types " down to the shadows, wrinkles and draping ", helping to improve the online shopping process. Envisioning how an outfit will look on you while shopping online can be tough, especially during the busy festive season. Now shoppers in the UK and India can virtually try billions of apparel listings on themselves, just by uploading a photo."
""The feature is powered by our custom AI model for fashion, which understands both the human body and nuances of clothing." Google says that users can tap on the "try it on" icon on apparel product listings across Google to try out the option."
Google's evolving virtual try-on process uses AI to display how chosen apparel looks on different body types, rendering shadows, wrinkles and fabric draping for realistic previews. The system was initially launched to U.S. consumers in 2023 and now extends to shoppers in the UK and India. Users can upload a photo and virtually try billions of apparel listings across Google shopping results. The capability is powered by a custom AI model for fashion that understands human body shapes and clothing nuances. Users can tap the 'try it on' icon on apparel product listings to access the virtual fitting experience.
Read at Social Media Today
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