Gabrielle Uy Designs the T-Shirts Behind Your Favorite Pop Stars - KALTBLUT Magazine

"Picture a concert tee from a Laufey show. The lettering feels textured, tantalising... almost edible. That's because it was originally designed with real cake icing, translated into wearable puff paint. What thousands hold as merchandise began as a physical experiment in Gabrielle Uy 's studio, or kitchen table. Through these tactile details, her work bridges the massively public with the intimately handmade."

"Based in New York, Gabrielle works as a designer and strategist at acclaimed design studio 2×4, whose clients include Instagram, Prada and Chanel, and as an independent designer with an affinity for music, fashion and art. This dual approach defines her practice: balancing strategic brand work on a global scale in one studio, with a more personal, analogue approach in another."

"Among Gabrielle's independent projects, the most visible is her role as lead merchandise designer for Laufey's Grammy-winning album "A Matter of Time," and its global arena tour. Collaborating with Laufey's Creative Director and identical twin Junia Lin Jonsdottir and Laufey's official merchandise partner Futureshirts, Gabrielle translated the album's nostalgic atmosphere into a cohesive range of wearables. Lush, intricate and frequently hand-painted, the merchandise drew inspiration from the album's lyrics and rich visual world."

Gabrielle Uy transforms tactile, handmade techniques into wearable merchandise by translating physical experiments into scalable designs. She originally created a Laufey concert tee using real cake icing, later adapted to puff paint for mass production. She is based in New York and works as a designer and strategist at acclaimed studio 2×4, serving clients such as Instagram, Prada and Chanel, while maintaining an independent practice focused on music, fashion and art. She led merchandise for Laufey's Grammy-winning album "A Matter of Time," producing lush, hand-painted pieces filled with lyrical and visual easter eggs, and crafted a nearly fifty-hour embroidered tote for Isabella Boylston.

Read at KALTBLUT Magazine