Ramadan, the holiest month in the Muslim calendar, is evolving into a phase of heightened commercialization as major companies target the lucrative Muslim market. Supermarkets stock up on essentials, while cosmetic brands introduce themed products. Social media influencers amplifying consumerist trends overshadow the month’s traditional focus on spiritual growth. Past preparations involved practical steps for worship, while today's marketing encourages frivolous spending. This shift raises questions about the true essence of Ramadan amid a tide of consumerism that seems to eclipse its original purpose.
This year, the commercialization of Ramadan feels more blatant, with influencers promoting new decor and wardrobes, rather than focusing on the spiritual essence of the month.
Ramadan traditionally meant preparing to maximize worship time, not transforming the home with new themes or cosmetics ahead of the month.
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