A viral TikTok video criticizes New York influencers for being overly homogenous, showcasing a predictable lifestyle centered around fashion, fitness, and brand sponsorships. Bridget, the creator of the video, expresses her frustration over these influencers' affiliations with brands like Amazon, questioning their passion for fashion and sustainability. The trending discourse sparked by this video reveals a growing discontentment among viewers towards influencer culture, highlighting the repetitive nature of content produced by many influencers, particularly female ones in metropolitan areas.
"I was like, how are these girls sitting front row at shows and then doing Amazon trips? Like, do they even care about fashion? Do they even care about sustainability?"
"To call this faction of content creators 'boring' is on its own a quite boring take - but it still managed to spiral into an ongoing discourse."
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