"Chébé seed comes from the Chébé tree in Chad, valued for over 8000 years for creating softer, stronger, longer hair through a rich ancestral ritual."
"This nutrient-rich seed is naturally packed with antioxidants, vitamins, and oleic acids—all essentials for beautiful hair," says Salwa Petersen, highlighting its importance in haircare.
"Petersen emphasizes integrating cultural practices with modern science to enhance chébé rituals, showcasing a blend that honors tradition while innovating haircare products."
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