Digested week: NeeDohs, Knox and news from the far side of the moon | Emma Brockes
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Digested week: NeeDohs, Knox and news from the far side of the moon | Emma Brockes
"Pop Mart's share price has lately been tanking, with almost 40% of its revenue previously generated by sales of the Labubu, an ugly doll that briefly captivated tweens last summer."
"The popularity of NeeDohs, a favored fidget toy, has led to a global shortage, as influencers drive demand, making them hard to find in stores."
In Camden, tween girls are drawn to retailers like Pop Mart and Miniso, which sell overpriced toys and collectibles. Pop Mart's revenue has suffered due to declining interest in its Labubu dolls, leading to a 22% drop in share price. The popularity of fidget toys like NeeDohs has surged, creating a global shortage. Despite the high prices, many shoppers are merely browsing rather than buying. The influence of social media and trends significantly impacts consumer behavior in the toy market.
Read at www.theguardian.com
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